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13 Sessions and Events You Don’t Want to Miss at Catersource

Monday, February 5, 2018  
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So you’re going to Catersource.

 

What’s in store for you? You’ll attend dozens of sessions led by professionals in catering and events, meet a ton of new people, celebrate 45-year catering veteran Bill Hansen as he receives the Mike Roman Lifetime Achievement Award and take home lots of great ideas for your company.

 

If you’re a Catersource veteran, you probably have your own short list of tried-and-true tactics for making the most of it. But regardless of whether this is your first or 15th Catersource attendance, here are the top 13 sessions and events you can’t miss at Catersource 2018.

 

1) Carl Sacks on Venue Contracts

According to the ICA annual survey, 94.16% of caterers surveyed are reporting that business will be up! And many of those caterers we have spoken to are attributing their growth to venues. Don’t miss this session with venue expert Carl Sacks to help you get your next venue contract.

 

EVENT VENUE OPPORTUNITIES – HOW TO CAPTURE A VENUE CONTRACT

Sunday, February 18 | 9:30am – 10:30am
Carl Sacks (Senior Consultant, Certified Catering Consultants)
Location: Trevi
Track: Business & Operations, Weddings & Special Events

 

2) Alan Berg on Pricing

88% of couples want to see pricing information before they reach out to you. Whether it’s in person, on the phone, via email or on your website, handling pricing questions is a delicate art. Asking “how much…?” is a natural part of the buying process, so learning how to address it, no matter your service or product, regardless of price point, is critical to your business success. In this fast-paced presentation, sales guru Alan Berg will help you navigate this subject with confidence—confidence that should lead to more appointments and more sales.

 

THE PRICE IS RIGHT. TIPS FOR DEALING WITH ‘HOW MUCH?’

Sunday, February 18 | 10:50am – 11:45am
Alan Berg, CSP (Owner, AlanBerg.com)
Location: Emperor’s Ballroom
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals

 

3) Keith Lord & Greg Shapiro Talk Meat

Carving station

There’s more to carving stations than beef! In keeping with the #nowastechef movement, these talented chefs will show you ways to use 100% of your chosen ingredients to make your stations not only delicious but sustainable too.

 

OPEN FIRE & AVANT GARDE CARVING STATIONS

Sunday, February 18 | 10:50am – 11:45am
Keith Lord (Director of Culinary & Operations, The Wild Thyme Company), Greg Shapiro (Executive Chef/Owner, Tastebuds Custom Catering, Inc)
Location: Augustus 1
Track: Art of Catering Food, Food & Beverage
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Culinary Professionals

 

4) The Best in Sales

Sales talk is never boring! Follow an impactful journey through the sales process to refine your current methods. In four separate round robin segments, Cory Gosik, Heidi Brice, Tim Seeberg, and Steve Sanchez will discuss topics across the life of a sale.

 

THE LIFE OF A SALE, PART 1: THE OPEN & YOUR COMPANY BRAND

Sunday, February 18 | 12:45pm – 2:30pm
Steve Sanchez (Chief Marketing Officer, The JDK Group)
Location: Pompeian 1
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals
Industry Partner: ICA

 

THE LIFE OF A SALE, PART 2: HOW TO QUALIFY THE BUYER

Sunday, February 18 | 12:45pm – 2:30pm
Heidi Brice (Senior Special Event Planner, Puff N Stuff Catering)
Location: Pompeian 2
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals
Industry Partner: ICA

 

THE LIFE OF A SALE, PART 3: THE PROPOSAL

Sunday, February 18 | 12:45pm – 2:30pm
Timothy Seeberg (Director of Major Events, BG Events & Catering)
Location: Pompeian 3
Track: Sales & Marketing, Staff Development
Industry Partner: ICA

 

THE LIFE OF A SALE, PART 4: CLOSING TECHNIQUES & TACTICS

Sunday, February 18 | 12:45pm – 2:30pm
Cory Gosik (Event Architect, Sensational Host Inc.)
Location: Pompeian 4
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals

 

5) The Great Game with Russell Morin

As we have mentioned before, if you take care of your team, they will take care of your business! One way we take care of our employees is by giving them a stake in our financial income by practicing the Great Game of Business. We think everyone can benefit! Learn from both a practitioner, Russ Morin, and a coach, Steve Baker, in this session.

 

HOW TO REWARD YOUR EMPLOYEES & IMPROVE THE BOTTOM LINE VIA THE GREAT GAME OF BUSINESS

Sunday, February 18 | 3:45pm – 4:30pm
Russell Morin (CEO, Russell Morin Fine Catering), Steve Baker (Owner, Great Game of Business)
Location: Trevi
Track: Business & Operations, Staff Development
Company Role: Owners & Executives

 

6) Jennifer Perna on Millennials

Millennials often get a bad rap, but owners and managers need to embrace this young generation! This is the next generation of salespeople. Jennifer Perna will discuss her success in managing a large team of millennials, as well as the hiring process related to this “target market,” recommended compensation and benefits programs desired by this group and daily management life lessons of a sales manager leading a team of dynamic individuals on the cusp of very successful careers.

MILLENNIALS CAN BE SALESPEOPLE, TOO (& GOOD ONES)!

Sunday, February 18 | 3:45pm – 4:30pm
Jennifer Perna (Owner and Founder, Fulton Market Consulting)
Location: Roman 2
Track: Staff Development, Business & Operations
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Industry Partner: ICA

 

7) Jeffery & Robin Selden on Weddings

Roughly 2.2 million people get married each year, which equates to 6,027 weddings a day. With all these weddings occuring, you will want to attend this session to take your wedding business from drab to fab with these insider tips from seasoned wedding experts (and siblings) Jeff and Robin Selden.

 

WEDDINGS FROM DULL TO DAZZLE

Monday, February 19 | 9:15am – 10:10am
Jeffrey Selden (Managing Partner, Marcia Selden Catering), Robin Selden (Managing Partner/Executive Chef, Marcia Selden Catering)
Location: Emperor’s Ballroom
Track: Weddings & Special Events, Trends & Design
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Culinary Professionals
Industry Partner: ICA

 

8) Event Management by Zilli Hospitality Group

Put your best foot forward! This session will show you how to execute the best event possible, from decor, setup efficiency, customer interactions, guest interactions and staff to how to please the parents—and the couple!

 

EVENT MANAGEMENT—USING ALL THE RESOURCES

Monday, February 19 | 11:05am – 11:30am
Steph Zilli (Principal, Zilli Hospitality Group), Charmaine Gunther (Event Designer, Zilli Hospitality Group)
Location: Roman 2
Track: Weddings & Special Events, Business & Operations
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Owners & Executives

 

9) Ken Barrett-Sweet’s Lunch & Learn

Fancy dessert

Spirited conversation is the hallmark of any great meal. Join your culinary peers in this three-course learning luncheon, moderated by Ken Barrett-Sweet, in which topics and ideas will flow along with your trend-forward meal. We promise you will have lots of laughs and energy after spending the afternoon with Ken; we always do!

 

MONDAY LUNCH & LEARN 2: CULINARY CONVERSATION

Monday, February 19 | 11:45am – 1:30pm
Ken Barrett-Sweet (Executive Director, BG Events & Catering)
Location: Palace 3
Track: Food & Beverage
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Culinary Professionals

 

10) Stavros Talks Trends

Get drool-worthy photos to fill your Instagram feed—and fulfill your sales goals by attendings this session with Michael Stavros, better known as just Stavros. He will share his take on the hottest food and beverage trends from around the world, as well as reinvented classics.

TRENDS A LA CARTE: THE NOW FOOD & BEVERAGES

Monday, February 19 | 4:45pm – 5:30pm
Michael Stavros (Director of Business Development, M Culinary Concepts)
Location: Roman 2
Track: Food & Beverage, Sales & Marketing
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives, Culinary Professionals
Industry Partner: WIPA

 

11) The Spark! Awards Gala & After Party

Let’s toast! After all the learning, you may need to take a break to sit back, relax and toast to the success of your fellow industry peers at the Spark! Awards Gala & After Party. The Catersource ACE and ICA CATIE Awards celebration recognizes the best in catering and events. Enjoy cocktails and a scrumptious plated meal during the program, then head to the After Party focusing on celebration, entertainment, dancing and dessert. Learn more about the finalists and this event here.

 

Spark! Awards Gala & After Party

Monday, February 19 | 6:30pm – 11:30pm

12) The ICA Inspiration Zone

If you are already an International Caterers Association (ICA) member, then you know the spot to be is at the ICA Inspiration Zone, where you can mix and mingle with fellow association members as well as learn about exclusive membership perks like the We Grow Value buyers program. If you aren’t a member, what are you waiting for? Stop by, meet the ICA team and sign up. Learn more about the ICA here.

13) Beer! with Chef John Reed

4 glasses of different beers.

Last but not least, have a little fun and a drink while expanding your culinary knowledge with this class from Certified Cicerone John Reed. John will walk you through an overview of beer styles and how to interpret the technical specifications of the major styles from Old World to the cutting edge of craft brewing.

UNDERSTANDING BEER STYLES & FOOD PAIRINGS

Wednesday, February 21 | 12:00pm – 12:45pm
John Reed (Chef and Owner, Customized Culinary Solutions)
Location: Culinary stage
Track: Food & Beverage, Trends & Design
Company Role: Culinary Professionals

 

BONUS

Come find us and give us a high-five! We are excited to have several team members attending Catersource 2018. Our nuphoriq “on the ground team” will be giving some talks (see below) and manning our trade show booth, #1520.

 

METRIC MADNESS: HOW TO MEASURE THE POWER OF YOUR MARKETING

Monday, February 19 | 8:00am – 9:00am
Jamie Pritscher (CCO, nuphoriq), Erin Walter (CEO, nuphoriq)
Location: Roman 2
Track: Sales & Marketing, Business & Operations
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Owners & Executives

 

BECOME A SOCIAL MEDIA TRAILBLAZER

Wednesday, February 21 | 11:15am – 12:00pm
Jamie Pritscher (CCO, nuphoriq), Erin Walter (CEO, nuphoriq)
Location: Cort ReCharge Stage @ the Attendee Lounge
Track: Business & Operations, Sales & Marketing
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives

                      

 


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