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ICA Inaugural Ultimate Catering Workshop
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ICA Inaugural Ultimate Catering Workshop

5/15/2018
When: Tuesday, May 15, 2018
10:00 AM

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The International Caterers Association is proud to announce a new series of Ultimate Catering Workshops.  The inaugural workshop will be held on Tuesday, May 15, 2018 in Kansas City, Missouri.

 

“ICA is fortunate enough to have some of the most successful and talented individuals in the catering industry as members. Now we will be able to network together and share knowledge with others in the industry” said Paula Kreuzburg, Executive Director of the ICA.

 

Lon Lane’s Inspired Occasions will host the inaugural full day event. Along with Lon Lane, Jennifer Perna of Fulton Market Consulting will teach two sales training seminars. Mint Marketing’s Terri Marascio will also be a featured speaker. Terri is on the cutting edge of social media marketing and will bring her years of expertise to the event.

 

Agenda and Featured Speakers for May 15, 2018:


Lon Lane – President, Lon Lane’s Inspired Occasions

    The Importance of Stock Room Organization

    How to Dress Up Your Events

Jennifer Perna – President, Fulton Market Consulting

    The Evolution of Off-Premise Catering (The Caterer and The Client)

    Bridging the Gap between your Culinary and Sales Teams

Terri Marascio – President, Mint Marketing

    3 Secret Ingredients to Social Media Success

 

“We are very appreciative of Lon Lane and his team for hosting the first event”, said Kreuzburg. “Lon is one of the most respected caterers in the country, his skill set is second to none and now attendees will get to see first hand what has made him wildly successful.”

 

  • Jennifer Perna, President of Fulton Market Consulting and Past President of the ICA will also be presenting. Prior to starting her own consulting firm, Jennifer led 32 dynamic sales and production team members generating annual revenue reaching over $25 million in off-premise catering sales in their peak year. It was always her greatest joy mentoring, supporting and coaching the sales team to take it to the next level logistically and creatively for all client events from concept to execution. She will share her best practices and expertise with the group.
  • Terri Marascio, President of Mint Marketing will be the third and final speaker of the event. Terri and her team have been on the forefront of social media marketing and have worked in many different industries. She will share her success stories that the catering industry can implement.

 

Ticket Pricing:

ICA Members: $149.00, additional company tickets can be purchased for $119.00

Non-Members: $199.00, additional company tickets can be purchased for $169.00 

Registration includes networking luncheon

 

 

For more information, please visit the International Caterers Association

Contact: Paula Kreuzburg:  paula@internationalcaterers.org (410) 931-8100

Executive Director International Caterers Association

 

                                                          

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